Posted in Business

Does Email Marketing Still Matter Today?

A lot of marketers say that the continuous rise of social media will be the death of email marketing. Now that millions of people are using different social media platforms,can we now assume that email is dead?

Well,you must know that email is still alive and kicking. In fact,email marketing could be more effective that other types of marketing. It offers a number of advantages,according to digital marketing companies in Hong Kong. When used properly,you can use it to create new customers,retain existing ones,and leverage revenue.

Communication Strategies

Aside from the many email marketing practices you can apply,there are several communication strategies you can use. A commercial campaign is one good example. While it may sound so traditional,you should never underestimate the value of announcing new products or promos through email. In fact,such strategy is effective in promoting impulsive behaviors among your subscribers.

Another strategy is by promoting good relationship between you and your audience. Loyal customers deserve to be regularly informed and are more likely to make a purchase. Thus,you must make a way to retain them. You can send them relevant tips and guides,timely reminders,and heads up on upcoming events,new stores,etc.

Other than furnishing them with very useful and engaging content through email,it is important to provide them with some call-to-action as well. Give them the motivation to try out a new product,to never miss an exciting promo,or to join an upcoming event.

Email marketing remains a flexible way to market your business online. Start planning your campaign today to see for yourself.

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